It appears that Swedish car maker Volvo will not be sold after all; according to a top Ford officer. The brand is supposed to be a good fit into the Ford group. Which could mean that there were not many takers for it.

However this is bad news for Jaguar and Land Rover, as this news means that the sale of these two brands will almost defiantly be going ahead. Land Rover is a desirable brand as it has an established name in the 4 x 4 market, but Jaguar is going to be the problem, on its own there may not be much interest at all, as such the firm could be on its last legs, the only way that Jaguar will be saved is if a buyer comes in for both brands and even then the Jaguar name may not be safe.

As with recent sales, there has been an increase in Private Equity Funds buying up brands, this could work for Land Rover and Jaguar, whereas Volvo was a different matter, there was supposed to be interest from several other car makers, such as Renault, BMW and even Fiat, but with that sort interest, Ford are sensible in keeping a desirable brand, rather than see another car maker reap the rewards.

This is has all the trappings of a long drawn out process, and there are bound to many twists and turns as the story grows.

Source [Left Lane News]

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